Monday, October 18, 2010
Home Residence
Home ResidenceThe art of great marketing is in the ability to position your product in the mind of the buyer as a product that will fill their specific need and desires. This well-known marketing concept is very powerful when it comes to home staging. "Positioning" focuses on what you do to the mind of the buyer rather than what you do to the product. In other words, a home seller does not need to make expensive renovations and redecorations to have a profound influence on buyers. Small improvements can make a big impact. For example: very thorough cleaning, removing unnecessary furniture, and de-cluttering. In our series "The 12 Days of Staging" we will show you some easy tips and tricks to speed up the sale of your home or listing.
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